Marketing S.C

MARKETING - SUPPLEMENTAL COURSE

Branding: Creating and Managing Your Corporate Brand

Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?

Building a Brand on Social Media

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

Communications for Small Business Owners

Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.

Creating a Google AdWords Campaign

Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.

Marketing with Social Media

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

Writing for the Web

People don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. This course will show web writers how to create interesting and engaging content.

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